[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vailet.cz\/jak-ziskat-zpetne-odkazy-a-co-tim-ziskate\/#Article","mainEntityOfPage":"https:\/\/www.vailet.cz\/jak-ziskat-zpetne-odkazy-a-co-tim-ziskate\/","headline":"Jak z\u00edskat zp\u011btn\u00e9 odkazy a co t\u00edm z\u00edsk\u00e1te?","name":"Jak z\u00edskat zp\u011btn\u00e9 odkazy a co t\u00edm z\u00edsk\u00e1te?","description":"M\u00e1te-li produkt, slu\u017ebu nebo blog a chcete, aby se o tom lid\u00e9 dozv\u011bd\u011bli, pot\u0159ebujete SEO. Optimalizace pro vyhled\u00e1va\u010de je jednou ze sou\u010d\u00e1st\u00ed dlouh\u00e9 cesty, d\u00edky kter\u00e9 se m\u016f\u017eete dostat na v\u00fdslun\u00ed, p\u0159iv\u00e9st nov\u00e9 klienty a vyd\u011blat v\u00edce pen\u011bz. S t\u00edm velmi \u00fazce souvis\u00ed tak\u00e9 zp\u011btn\u00e9 odkazy. Jejich budov\u00e1n\u00ed je ned\u00edlnou sou\u010d\u00e1st\u00ed pr\u00e1ce ka\u017ed\u00e9 agentury i […]","datePublished":"2020-05-18","dateModified":"2020-05-18","author":{"@type":"Person","@id":"https:\/\/www.vailet.cz\/author\/#Person","name":"","url":"https:\/\/www.vailet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vailet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vailet.cz\/wp-content\/uploads\/art381494_16x9_20260816_130458_4pLc8s.jpg","url":"https:\/\/www.vailet.cz\/wp-content\/uploads\/art381494_16x9_20260816_130458_4pLc8s.jpg","height":0,"width":0},"url":"https:\/\/www.vailet.cz\/jak-ziskat-zpetne-odkazy-a-co-tim-ziskate\/","about":["Slu\u017eby"],"wordCount":445,"articleBody":"        M\u00e1te-li produkt, slu\u017ebu nebo blog a chcete, aby se o tom lid\u00e9 dozv\u011bd\u011bli, pot\u0159ebujete SEO. Optimalizace pro vyhled\u00e1va\u010de je jednou ze sou\u010d\u00e1st\u00ed dlouh\u00e9 cesty, d\u00edky kter\u00e9 se m\u016f\u017eete dostat na v\u00fdslun\u00ed, p\u0159iv\u00e9st nov\u00e9 klienty a vyd\u011blat v\u00edce pen\u011bz. S t\u00edm velmi \u00fazce souvis\u00ed tak\u00e9 zp\u011btn\u00e9 odkazy. Jejich budov\u00e1n\u00ed je ned\u00edlnou sou\u010d\u00e1st\u00ed pr\u00e1ce ka\u017ed\u00e9 agentury i freelancera, kte\u0159\u00ed v t\u00e9to oblasti funguj\u00ed. Na co si d\u00e1t pozor Jako prvn\u00ed si \u0159ekn\u011bme, \u010demu se vyhnout. St\u00e1le se najdou lid\u00e9, kte\u0159\u00ed v\u00e1m nab\u00eddnou odkazy ke koupi. Od toho rychle ruce pry\u010d. D\u0159\u00edve to byla jedna z mo\u017enost\u00ed. Dnes se d\u00edky tomu maxim\u00e1ln\u011b dostanete na \u010dernou listinu Googlu i jin\u00fdch vyhled\u00e1va\u010d\u016f, anebo v\u00e1s rovnou zablokuj\u00ed. Linkbuilding m\u00e1 p\u0159itom mnoho variant a mo\u017enost\u00ed, jak ho dos\u00e1hnout p\u0159irozenou (a povolenou) cestou. A pr\u00e1v\u011b na ty se nyn\u00ed pod\u00edv\u00e1me. Jdeme na to C\u00edlem budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f je samoz\u0159ejm\u011b to, aby si v\u00e1s lid\u00e9 v\u0161imli. Dal\u0161\u00ed v\u00fdhodou je to, \u017ee si vybudujete d\u016fv\u011bru nejen u u\u017eivatel\u016f, ale tak\u00e9 robot\u016f. Bude se v\u00e1m toti\u017e zvy\u0161ovat tzv. PageRank a autorita. K tomu ale mus\u00edte zvolit spr\u00e1vn\u00fd postup. Vyu\u017e\u00edt m\u016f\u017eete v\u0161echny z t\u011bchto: intern\u00ed prolinkov\u00e1n\u00ed, psan\u00ed \u010dl\u00e1nk\u016f pro jin\u00e9 str\u00e1nky, PR texty od copywritera, psan\u00ed recenz\u00ed a koment\u00e1\u0159\u016f v diskuz\u00edch,  tzv. organick\u00fd linkbuilding. Posledn\u00ed zm\u00edn\u011bn\u00e9 je velmi jednoduch\u00e9, ale z\u00e1rove\u0148 zabere hodn\u011b \u010dasu. Jde o to, \u017ee tvo\u0159\u00edte kvalitn\u00ed a relevantn\u00ed obsah, kter\u00e9ho si n\u011bkdo v\u0161imne a s\u00e1m ho bude sd\u00edlet na sv\u00e9m webu nebo soci\u00e1ln\u00edch s\u00edt\u00edch. Pokud se rozhodnete tvo\u0159it pro n\u011bkoho jin\u00e9ho s uveden\u00edm va\u0161eho jm\u00e9na a webu, zam\u011b\u0159te se na zn\u00e1m\u00e9 adresy s bohatou histori\u00ed. Chod\u00ed tam hodn\u011b lid\u00ed a jsou d\u016fv\u011bryhodn\u00ed. Snadnou variantou je pravideln\u00e9 zapojen\u00ed do diskuz\u00ed na r\u016fzn\u00fdch f\u00f3rech nebo na soci\u00e1ln\u00edch s\u00edt\u00edch. Sledujte str\u00e1nky a t\u00e9mata, kter\u00e1 jsou nejbl\u00ed\u017ee k tomu, co d\u011bl\u00e1te vy. Kdy\u017e \u010dten\u00e1\u0159\u016fm dob\u0159e porad\u00edte, za\u010dnete je rozhodn\u011b zaj\u00edmat a budou cht\u00edt v\u011bd\u011bt v\u00edce. D\u00e1vejte si ale pozor, co p\u00ed\u0161ete a kde. Pokud to nebude d\u00e1vat smysl a budete p\u0159id\u00e1vat odkazy na nesmysln\u00e1 m\u00edsta, jen si u\u0161kod\u00edte.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak z\u00edskat zp\u011btn\u00e9 odkazy a co t\u00edm z\u00edsk\u00e1te?","item":"https:\/\/www.vailet.cz\/jak-ziskat-zpetne-odkazy-a-co-tim-ziskate\/#breadcrumbitem"}]}]